Salmon & Mackerel Formula with Prebiotic Fibre Dry Dog Food

Just like people, some dogs are naturally more sensitive than others. Food intolerances can develop when a dog’s immune system reacts abnormally to ingredients that are normally harmless, such as chicken, beef, soy, corn or wheat. These reactions often show up as itchy skin, digestive upset, or poor coat condition.

PURINA PRO PLAN Sensitive Skin & Stomach Adult Medium & Large is scientifically developed to help reduce the risk of adverse food reactions while supporting both skin health and digestive wellbeing. This dual-action formula is ideal for adult dogs with sensitive stomachs, skin issues, or known food intolerances.

Made with real salmon and mackerel as the first ingredients, this recipe uses carefully selected protein sources and excludes common triggers to help minimise sensitivities. It also contains EPA and Omega-3 fatty acids to support skin inflammation control and repair, plus bio-active prebiotics and natural fibres to promote a healthier digestive tract.

Key Features & Benefits

• Dual-action sensitive formula to support both skin health and digestive comfort
• Scientifically developed to help reduce the risk of adverse food reactions
• Real salmon & mackerel as primary ingredients, delivered frozen to lock in nutrients
• Supports skin health, helping reduce inflammation and maintain skin moisture and firmness
• Highly digestible ingredients for gentle support of sensitive or inflamed digestive systems
• With prebiotic fibre to nourish the gut microbiome and support immune and overall health

Why Choose PRO PLAN Sensitive Skin & Stomach?

PURINA PRO PLAN Adult Sensitive Skin & Stomach is designed to deliver targeted nutrition with high digestibility and nutrient absorption, supporting your dog’s long-term health from the inside out.

This formula is especially suitable for dogs with food sensitivities or intolerances and is:

• Made without wheat, corn, soy, beef or chicken meat
• Formulated with alternate protein sources to help minimise reactions
• Gentle on the gut while still delivering complete and balanced nutrition

By supporting your dog’s microbiome, this recipe helps maintain digestive health, skin condition, immune function and overall vitality.

Hero Ingredient Features

• Chicory (natural prebiotic source): Proven to support digestive health and gut balance
• Omega-3 fatty acids (EPA): Help support natural anti-inflammatory processes and assist in skin repair, moisture and firmness
• Beet pulp & natural fibres: Promote healthy digestion and optimal nutrient absorption

Ingredients

Salmon & mackerel (34%), brewers rice, wholegrain sorghum, oats, animal fat (source of omega-6 fatty acids), animal digest, pea protein, beet pulp (source of insoluble fibre), fish oil (source of omega-3 fatty acids), chicory (source of inulin), minerals, vitamins, amino acids, and natural antioxidants.

Feeding Guide

Suggested Daily Feeding

Refer to the feeding table on the pack to determine the appropriate daily amount based on your dog’s weight and activity level.

Body condition matters: To help your dog maintain an ideal body condition, regularly monitor their weight. You should be able to easily feel their ribs, and their waist should be visible when viewed from above. Maintaining a healthy body condition plays a key role in your dog’s lifelong health.

Transitioning to PRO PLAN

When switching to PRO PLAN, allow 7–10 days for a gradual transition. This helps your dog’s digestive system adapt to the new ingredients and nutritional profile.

Each day:

• Feed slightly less of the current food
• Add slightly more PRO PLAN
• Continue until feeding PRO PLAN exclusively

This gradual change helps support proper digestion and reduces the risk of stomach upset.

FAQs

Is this dog food suitable for dogs with food sensitivities?

Yes. This formula is scientifically developed for dogs with sensitive skin and stomachs. It uses carefully selected protein sources and excludes common dietary triggers such as wheat, corn, soy, beef and chicken meat to help minimise adverse food reactions. Speak to your vet to confirm if this diet would be suitable for your dog.

How does this food support sensitive skin?

This recipe contains Omega-3 fatty acids, including EPA, which help support the skin’s natural anti-inflammatory processes. These nutrients assist with skin repair, moisture retention and maintaining a healthy skin barrier.

Is this food suitable for long-term feeding?

Yes. This is a complete and balanced adult maintenance diet suitable for long-term feeding in medium and large adult dogs, supporting digestive health, skin condition and overall wellbeing.